Social Media Optimization (SMO) Specialist
3 to 6 years of experience | Full-time | Remote

As an SMO Specialist, you will be responsible for optimizing our clients’ social media presence across various platforms. You will work closely with our marketing team to develop and implement strategies that increase visibility, engagement, and followers.

Key Responsibilities

  • Develop and execute social media optimization strategies.
  • Create, curate, and manage published content (images, video, written).
  • Optimize social media profiles for maximum visibility and engagement.
  • Conduct competitive research and analyze benchmarking data.
  • Monitor social media trends, tools, and applications.
  • Engage with users and respond to social media interactions.
  • Collaborate with the content and design teams to create engaging content.
  • Track and report on social media performance metrics.
  • Stay up-to-date with the latest industry trends and algorithm updates.

Requirements

  • Proven experience as an SMO Specialist or similar role.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer).
  • Excellent communication and interpersonal skills.
  • Creative mindset with the ability to generate fresh ideas.
  • Strong analytical skills and ability to interpret social media metrics.
  • Ability to work independently and as part of a team.
  • Bachelor’s degree in Marketing, Communications, or a related field.

Preferred Qualifications

  • Experience with paid social media campaigns.
  • Knowledge of SEO and how it integrates with social media strategies.
  • Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).
  • Certification in social media marketing or digital marketing.
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    Got Questions? We've Got Answers!
    Frequently Asked Questions

    We look for candidates with relevant experience and a passion for digital marketing. Specific qualifications depend on the position but generally include a strong understanding of digital marketing principles, excellent communication skills, and the ability to work collaboratively. For creative roles, a portfolio showcasing your work is highly beneficial.

    Our application process typically involves submitting your resume and a cover letter. If shortlisted, you will be invited to an initial interview, which may be followed by additional interviews or assessments tailored to the role. We strive to make the process as transparent and efficient as possible.

    Yes, many of our positions are remote-friendly. We believe in flexible working arrangements that allow our team members to maintain a healthy work-life balance while delivering exceptional results for our clients.

    We are committed to the growth and development of our team. We offer ongoing training, certifications, and opportunities to attend industry conferences and workshops. Our goal is to help you stay at the forefront of digital marketing trends and advance your career.

    Our company culture is built on collaboration, innovation, and inclusivity. We value diverse perspectives and believe that a supportive and respectful environment leads to greater creativity and success. We encourage team members to share their ideas and take initiative in their roles.

    We understand the importance of work-life balance and offer flexible working hours to accommodate different lifestyles and needs. Our remote work options, combined with a focus on results rather than hours worked, ensure that you can maintain a fulfilling personal life while achieving professional success.

    Why Choose Us
    100% Satisfaction Guarantee

    Choose us for unparalleled expertise in digital marketing, delivering tailored strategies that drive impactful results and elevate your brand in the digital landscape. Partner with a team dedicated to your success, committed to innovation, and driven by measurable outcomes.

    Partnership

    Forge a strong partnership where your success is our mission, offering personalized solutions that align with your business goals.

    Strategy

    Craft powerful strategies with our digital marketing expertise, tailored to amplify your online presence and achieve business growth.

    Innovation

    Embrace innovation with our forward-thinking approach, leveraging the latest trends to stay ahead in the digital realm.

    Performance

    Optimize performance with data-driven insights and proven tactics that maximize ROI and drive sustainable results.

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    Discover how our clients' success stories underscore our dedication to delivering exceptional digital solutions. Trusted by businesses for our proven ability to drive remarkable growth and satisfaction, we're committed to ensuring your success in the digital realm.

    Working with The5 Digital has been a game-changer for our business. Their expertise and dedication make them the Best Digital Marketing Agency Canada!

    Sarah

    - CEO Engineering Company

    The5 Digital’s Internet Marketing Services Canada have significantly increased our online visibility and sales. Highly recommend!

    John

    - Marketing Director

    Hiring The5 Digital was the best decision we made for our online presence. Their SEO and social media strategies have boosted our brand awareness tremendously!

    Emily

    - Owner of Clinic

    Their website design and development team transformed our online store into a sleek, user-friendly platform. We’ve seen a significant increase in conversions since working with them.

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    - E-commerce Store Owner
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